Project for Stockholm University
Creating an Marketing Campaign, Winter 2023
Role: Concept Development, Creative Direction, and Graphic Design
Client: Piffl – A sharing platform for sports and activity equipment
Tools Used: Adobe Photoshop, Illustrator, InDesign, project management tools, and market research methodologies
“You don’t need everything, just Piffl”
Accessibility Meets Sustainability
This project aimed to develop a 12-month marketing campaign for Piffl, a finalist in Venture Cup's Startup of the Year. Piffl redefines accessibility and sustainability with its innovative sharing platform, enabling users to rent sports and activity equipment conveniently via app-based stations.
Deliverables included:
Creative Strategy: Positioning Piffl as the “go-to” platform for affordable, easy access to recreational equipment.
Visual Identity: Developing a cohesive aesthetic using bold typography, Piffl’s signature pink hues, and playful layouts to establish brand recall.
Media Campaign: Designing outdoor ads, guerrilla marketing strategies, and digital assets for Instagram and YouTube.
Interactive Events: Organizing a community-driven tournament with media personality Mauri Hermundsson to engage audiences and boost brand visibility.
Learning Outcomes:
This project enhanced my ability to blend strategic insight with creative execution. It involved tackling complex challenges, like differentiating Piffl in a competitive market and crafting a compelling narrative around sustainability. It also provided valuable experience in collaborative workflows, media planning, and audience engagement strategies.
The outcome was a fully realized campaign that underscored my capability to lead multi-channel initiatives and deliver impactful creative solutions.