Project for Stockholm University:
To create an experience, Spring 2022
“4-1=3 is not only mathematically correct, it is also the zipcode of where I’m born and raised”
Role: Concept Development, Graphic Design, and Creative Direction
Client: (4-1=3) – A fictional artist debuting their first album, BARFBARFBARF
Tools Used: Adobe Photoshop, Illustrator, InDesign and traditional photography.
There’s no place like home
Inspired by the nostalgic yet chaotic essence of "home," this project focuses on creating a comprehensive artist identity and marketing material for a debut album. Rooted in the key words of home, friends, and chaos, the project embraces the idea of there’s no place like home, targeting young adults who recently moved away from their hometowns.
The concept is a tribute to my hometown, Gothenburg, blending gritty visuals, personal photography, and playful design elements to evoke a sense of familiarity and youthful energy.
BARFBARFBARF
This project allowed me to explore the intersection of storytelling, design, and cultural identity. By weaving personal nostalgia with bold, modern aesthetics, I created an artist experience that is both visually striking and emotionally resonant. From the album cover to guerrilla marketing materials, each piece builds on a cohesive creative direction, ensuring a thought out and engaging identity.
Through this work, I honed my skills in creative direction, graphic design, and audience-centric marketing, showcasing my ability to conceptualize and execute a multi-channel campaign. This project reflects my passion for transforming abstract ideas into tangible, impactful designs that leave a lasting impression.